Daily Tracker

Loading your numbers…

Key numbers

Pacing vs. forecast

Cumulative revenue

Cumulative est. net profit

Trends

Revenue

MER

Revenue per $1 of ad spend

Est. net profit

New vs. returning customer revenue

Bars: revenue · Line: % from new customers (right axis)

Ad spend and efficiency

Bars: ad spend · Lines: NC ROAS and MER (right axis)

Revenue by sales channel

Ad spend by platform

Orders and average order value

Bars: orders · Line: average order value (right axis)

Revenue vs. est. net profit

By month, last 13 months

Closed P&L, last 13 months

Notes from your CFO

Revenue, orders and ad spend come from Triple Whale and refresh every morning. Costs and net profit are estimates, using the rates your FTG team keeps on file (COGS, fulfillment, fees, overhead). The closed P&L is final, from your FTG financial model. Refresh now re-reads the rates and closed P&L right away.